Educational Webinars about Selling Meat Online

Recording: Elevate Your D2C Meat Business with Canva

Tuesday, December 5th: 8 PM EST/7 PM CST

You don’t have to be a graphic designer to create high-quality marketing materials for your direct-to-consumer meat business! In this ChopLocal webinar, learn simple tricks to improve your design and workflow. We will cover how to use the brand kit to level up and streamline your designs, how to create templates that can be used for multiple purposes and other basic graphic design tips and tricks. This webinar will provide you with the fundamental skills you need to elevate your brand.  Watch the recording here.

Recording: Mastering SEO & Google Business for your D2C Meat Company

Tuesday, September 12th: 8 PM EST/7 PM CST

Discover how to stay at the top of Google search results by using proven SEO strategies and an effective Google Business profile. In this webinar, we will cover why SEO is important, what factors influence search engine rankings and how to utilize strategic keywords. Don’t miss this opportunity to increase your online visibility as a direct-to-consumer meat business! Watch the recording here.

Recording: Meat and Poultry Processing Expansion Program (MPPEP) Webinar

Thursday, September 14th: 3 PM EST/2 PM CST

ChopLocal and Stewards Unlimited will be hosting a free webinar to help meat and poultry processing businesses learn more about USDA's Meat and Poultry Processing Expansion Program (MPPEP). MPEPP is designed to provide grants to help eligible processors expand their processing capacity, which creates new, better and more processing options for meat and poultry producers. Stephen Ussery, founder of Stewards Unlimited, an agricultural grant writing service, will talk about the program requirements and provide tips for writing successful grant applications. Watch the recording here.

Recording: Creating & Marketing Irresistible Holiday Gift Boxes

Tuesday, October 3rd: 8 PM EST/7 PM CST

The holiday season will be here before we know it, and now is the perfect time to start planning. Join our seasoned panel of guests as they share about what products to include, what price point to shoot for, and how to collaborate with other local businesses. This webinar will be sure to spark creativity as you curate the perfect gift for your customers this holiday season. Watch the webinar here.

Recording: Is E-Commerce Right for You?

Tuesday, November 7th: 8 PM EST/7 PM CST

Direct-to-consumer farmers moving into e-commerce face new challenges, including technology considerations, digital marketing, and order fulfillment. ChopLocal has worked with dozens of farms across the country direct-marketing meat online, and will share the keys to success. This webinar will cover tips for improving the e-commerce experience for customers, order fulfillment, marketing techniques and more.  Watch the webinar here.

The ChopLocal webinar series is Phase 1 of a 3-year public relations and marketing program through a USDA Farmers Market Promotion Program grant. You can find the recordings from our Spring 2023 webinars by clicking here.